The Sundance Film Festival coming to Boulder next year marks a major moment for our city. For one week each year, Boulder will host filmmakers, press, industry professionals, and thousands of visitors from around the world. While the cultural and economic benefits are significant, it also raises an important question: where will everyone stay?
Hotels alone won’t be enough. That’s where short-term rentals (and the role of HOAs) come into focus. Here are my initial thoughts:
Short-Term Rentals Fill the Gap Hotels Can’t
During large-scale events like Sundance, the demand for lodging increases significantly. Visitors often prefer staying in homes or condos near venues, downtown, and community hubs rather than in distant hotels. Short-term rentals provide flexibility, walkability, and a more genuine “local” experience – features that Boulder is known for!
For homeowners, this offers an exciting opportunity. A well-managed short-term rental during Sundance week could help reduce annual housing costs, including property taxes and HOA dues. However, in many Boulder communities, HOA rules currently restrict or outright ban short-term rentals (even for owner-occupied homes).
Why HOA Flexibility Matters, Especially for Primary Residents
There’s a clear difference between investor-owned vacation rentals and short-term rentals run by primary residents. Allowing owner-occupied or primary-residence short-term rental licenses provides homeowners with flexibility without turning neighborhoods into permanent tourist areas.
HOAs that permit limited, regulated short-term rentals during major events like Sundance can balance community stability with economic benefits. Clear rules on occupancy limits, parking, noise, and duration help maintain neighborhood character while meeting temporary demand.
Economic Benefits Extend Beyond Homeowners
When visitors stay in residential areas, the benefits spread further. Guests support local restaurants, coffee shops, grocery stores, and retail businesses all over Boulder (not just downtown). Increased visitor spending boosts the local economy and enhances our city’s reputation as a welcoming, world-class destination.
For HOAs, this can also lead to higher property values and greater homeowner satisfaction, particularly when policies are carefully designed rather than overly restrictive.
A Moment for HOAs to Revisit Short-Term Rental Policies
Sundance’s move to Boulder isn’t just a cultural milestone; it’s a catalyst for wider conversations about housing flexibility. HOAs have an opportunity to review their short-term rental policies with nuance, especially for primary residents who are committed to their communities year-round.
With effective policies, Boulder can rise to the occasion, support homeowners, and ensure our city is prepared to host one of the world’s most prestigious film festivals.