Downtown Boulder is known for the iconic Pearl Street Mall – full of the hustle and bustle of a big city, with the friendliness and familiarity of a small mountain town. One of the things that makes this area so special is the abundance of small businesses and variety of services one can find within walking distance. From great food to local art and designer clothing, you really can buy it all here. What is especially unique is the little enclaves of shops that line the streets on either side of the main strip. Each turn has its own flavor and feel to it. One of my favorite coves to visit is actually relatively new to the space. As you’re taking a stroll down Pearl, take a look at what 10th street has to offer. In case you haven’t discovered this gem already, Cured and Fawns Leap have joined Cedar & Hyde to form one of the coolest nooks at the mall: The Mercantile.
Here’s a little bit about each business, and what they bring to the table:
As you may have read before, I’m a bit of a Cured-aholic. There’s good reason, too. From the moment I walked into their new location, aptly named “Cured West,” I was greeted with phenomenal customer service. After immediately being welcomed, they explained their menu and offered suggestions based on our conversation. While the options are limited to a few sandwiches and soups in addition to the charcuterie they offer, that’s really all you need. The quality of the food is amazing, and as always with these folks, a lot of thought and care went into the product selection. The space is very clean, and its quaint size and intimate setting make it feel very much like a shop you’d find in Portland. When I stopped by, I ordered the Spicy Frenchman, one of their best sellers. Come hungry for this one, because it’s huge. The service was fast, another reason I’d highly recommend a middle of the day office break at Cured West.
One of the most unique flower shops in Boulder, Fawns Leap is the perfect place for any of your floral needs. I stopped by their new 10th street location on day 1 and found it to be magical. The clean, crisp decor provides the perfect modern background for showcasing their products. As soon as you walk in, you’ll notice the good vibes coming your way. It’s a really simplistic and elegant space that’s super inviting. The cozy atmosphere lends itself to flower boutique meets Seattle hole-in-the-wall chic. While there wasn’t the biggest variety when I was there, I wouldn’t get too hung up on it. I arrived on their very first day being open, so there’s sure to be more additions on the way as they get settled in. Their team members were really knowledgeable and did a good job answering all of my questions. Whether you’re looking for a cute centerpiece, or the perfect bouquet, Fawns Leap is one option that you should keep on your radar.
Cedar & Hyde
The last of our three highlights on 10th, Cedar & Hyde is a refreshing homage to the mercantile stores of the past. Having been the impetus for the namesake for this row of shops, the store prides itself on being a gathering of household wares, all in one place. From clothing and rugs to skincare products and food, this is your local convenience store – reimagined. Gaining inspiration from the mom-and-pop businesses that dominated the landscape up until the mid-20th century, owners Christie and Poss Lambert aim to create an intimate setting where service reigns supreme and quality products are the main focus. I am always really impressed by their dedication to great customer service. Walking in, you immediately get the feeling you’re traveling back to a simpler time, but with a modern twist. Think old-school corner shop combined with a hip and up to date flare. This is probably the only place in town you’d be able to buy Bloody Mary mix and Turkish goat hair rugs in the same location. The eclectic nature of the space is what makes it so beautiful, and the emphasis on providing a great product really stands out.
I would absolutely recommend any of the businesses along The Mercantile. Each of them has its own individual flare that sets it apart from competitors. The best part? Between finding a bite to eat at Cured, picking beautiful floral arrangements at Fawns Leap, and perusing the variety of offerings at Cedar & Hyde, you’ve got everything you need. You’ll enjoy the combination of unique personalities and wonderful service that every spot has to offer. While there’s a lot to love on Peal Street, this little nook is certainly a gem in its own right.