Jalune Clothing is a luxurious collection of loungewear and basic essentials, which are ethically-produced right here at home in the United States. The company’s mission is to enhance the way that its wearers experience rest and relaxation.
Journal de Jalune is the company’s blog, which has been created to further promote that mission by giving readers a place to unwind and make the most of every day. The blog is wonderful, and one that we truly enjoy reading, which is why we wanted to interview Hillary and Jessica, the sisters behind it all. Below, they give us insight into what makes Journal de Jalune so special.
Tell us about the philosophy behind Journal de Jalune and how Jalune Clothing ties into those concepts.
We wanted to create a space about working on being your best self, by having content addressing the modern woman’s spiritual and healthy journey to feeling beautiful inside and out on Journal de Jalune. We celebrate the modern complicated woman and the important moments of retreat and rituals that enhance daily life. Our mission for our blog evolved from Jalune clothing; we want to outfit those moments when you come home and take time for yourself, when you rest and lounge. We want to put an emphasis back on the value of rest, both through beautiful comfortable clothing and Journal de Jalune.
On your website, you mention that there shouldn’t be a reason to choose between style and comfort. How do work to accomplish a balance between the two?
The balance between style and comfort essentially comes from trying to find balance in life as well. Finding balance in work and play, in relationships, and in a healthy lifestyle are all things that we work on daily. So when designing the clothing for Jalune, we kept in mind the need to outfit the time in between trying to balance it all and what that looks like. By having beautiful fabrics that are equally as soft in modern and flattering silhouettes, the versatility of Jalune pieces can allow you to feel comfortable enough to go to bed or put together enough to run out to a last minute invitation. Jalune clothing hopefully makes the balancing act a little easier with essential basics that can carry you through all of those roles in your life in style and comfort.
Tell us about “essential basics in modern silhouettes”. What are your suggestions for wardrobe essentials that everyone should own, and what entails a modern silhouette?
We designed our pieces from the fabric to the fit, with every woman in mind. We believe the modern silhouette is relaxed yet flattering. We think every woman should feel like she could wear one of our pieces while lounging but also pair it with her favorite pair of jeans to get a cup of coffee, making it the new essential basic for everyday wear.
For us, wardrobe essentials are what makes you feel good, both in style and comfort. Our Jalune pieces, a perfect pair of jeans, and a favorite pair of boots is great place to start a wardrobe based around style and comfort. The shirt in the Breezy Set (which is a twist on the classic pajama set) is made with a silky tencel gabardine fabric that loosely falls off the body with subtle western-influenced piping and looks great tucked into jeans for a polished look or with cutoffs for a casual weekend outfit. The Cozy Oversized Dolman dress is made with the softest tencel supima fleece can be worn alone or with leggings.
We know that your company uses domestic materials; are there specific regions of the U.S. from which you source those fabrics?
When we first began researching we were surprised to learn that most clothing advertised as ‘Made in America’ is actually only assembled in America and is made of fabric that has been imported. We wanted to be able to trace the origins of our clothing and be as local as possible, so we found beautiful fabrics made locally in Los Angeles, CA. Los Angeles has a large garment district and has a number of mills that produce proprietary & innovative fabrics which we were able to physically go to and hand pick our fabrics.
What are some other ethical principles of your production process that consumers should know?
We are proud to give business to the domestic garment industry in the U.S., specifically downtown Los Angeles. Along with using local milled fabric, we work with a production partner that oversees the small factory in Los Angeles that specializes in high end sewing with ethical practices. The garment workers are paid a living wage and unused fabrics are made into school uniforms and donated to children in Africa.
We love reading Journal de Jalune. Who writes for the blog, and where do you find inspiration for such great topics?
Thank you! Currently, we are writing it all ourselves, so it means a lot hearing positive feedback from our readers. Our inspiration comes from everywhere, the women in our lives, books, articles, music whose content strike a chord with us, our own issues that come up in our day to day life. We also find inspiration by taking a step back and being an observer – seeing with fresh eyes that the little things in life that we all have in common.
What are some of your favorite recipes that have been featured on your blog? Are there any, in particular, that are a “must-try”?
That’s a tough one – we love food (and coffee!). The recipes we feature are all made with whole foods, making them healthy all the while still being an indulgence. A few of our favorites are the coconut hemp macaroon squares, vegan cornmeal waffles, and the beautiful lavender infused cappuccino.
Who is your favorite lounge style icon of those featured in your series?
Oh, that’s a good one. Jessica’s is probably the Women of Aspen 1971, based on the band of women that flocked to Aspen in the 70’s for skiing and bonding with each other. Hillary’s is Clémence Poésy, the French actress who is the embodiment of French style, casual and put together at the same time.
What is the MIA Project, and how does that pertain to what you do?
The MIA (Made in America) Project is a digital and physical epicenter dedicated to the new wave of American design and production and the rise of thoughtful consumption. It brings makers, artisans, and brands together that are all Made in America to build a stronger awareness of this shift in consumerism. As a part of the MIA project and displaying the badge on our site, we are bringing consumer awareness to conscious purchasing and how this begins with knowing where your clothing is coming from.
Tell us about your series of posts titled “Women Before 10 AM”. How do you choose your interviewees?
The Women Before 10am series is dedicated to speaking with inspiring women and having them share their morning rituals (the things that happen before 10am) with us. It came from our desire to honor the rituals of rest – rest as a place to simply be, to wind down or ease into awakening, physically, mentally or spiritually – in day to day life. We choose women that we have had a connection with and have been inspired by their story and how they are creating a life full with beauty, comfort, and style.
Where can we shop Jalune, and how can consumers get in touch if they would like to learn more about your company?
Jalune clothing is sold exclusively online at www.jaluneclothing.com. You can also follow us on twitter, facebook, and instagram.
If you have any more questions, would love to hear from you!
Hillary and Jessica, the Jalune sisters
sisters@journaldejalune.com