Thinking about listing your luxury home? Even in a seller’s market like Boulder, it pays off to go the extra mile to help your home look its best. The market is moving a bit slower these days, and showing off what’s special about your property will catch the eye of more interested buyers. I can’t overstate the importance of high-quality photography, so here are some tips to help you capture the beauty of your Boulder luxury listing:
Invest in Professional Photos
You know the saying: a picture is worth a thousand words. In Boulder’s luxury real estate market, this adage holds. Besides working with an experienced agent, hiring a great photographer is one of the best decisions you’ll make when selling your home. Even if you have professional equipment and a knack for photography, there’s no substitute for experience in this industry. Trust me when I tell you that you won’t regret working with a reputable real estate photographer who can make luxury listings shine.
Stage Your Home
Like investing in professional photography, staging should be considered non-negotiable. The National Association of Realtors reports buyers offered between 1% and 5% higher offers on staged homes. Because buyers need to be able to envision themselves in your home, personal touches like family photos should be removed. A good stager can work wonders for any property and create a universally appealing backdrop.
Get the Lighting Just Right
Natural light makes for great photos, so open those windows and ask your photographer to take pictures when the light cooperates. The “golden hour” during sunrise or sunset is often a safe choice for capturing your home in the best light–especially for exterior photos. If your home has a water feature like a pool or alluring lights, your photographer will want to take some shots at dusk.
Capture Aerial or Drone Footage
For Boulder luxury listings, aerial or drone footage is essential for giving buyers a bird’s-eye view of the property and lot. This is a fantastic marketing strategy if the lot has multiple structures or great mountain views.
Excellent photography and footage are critical if you’re preparing to list your luxury home. When you properly showcase your listing, you’ll attract a larger pool of buyers and may reduce the number of days on the market. Photos of your property will make all the difference in how buyers perceive the listing and can influence your home’s sale price. If you’re interested in listing your home, please don’t hesitate to contact me. In addition to my extensive experience as an agent in Boulder, my network of photographers and stagers can highlight the best features of your listing.