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The Psychology and Science Behind an Effective Real Estate Pricing Strategy

Before you begin discussing your real estate pricing strategy, you should familiarize yourself with a marketing foundational model known as the “marketing mix”. You’ve probably also heard it referred to as the “four Ps”, which includes four major factors that influence a purchase decision. Those four factors are product, promotion, place, and price. In real estate, your home is clearly the product in question, and the placement of that product is already set for you, as well. So, as Realtors marketing homes for sale, we primarily deal in promotion and pricing. The latter, of course, is the single most important consideration when it comes to positioning your home effectively in the marketplace.

To learn all about the psychology and science behind effective real estate pricing strategy, check out the full article on At Home Colorado.

 

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