Noodles' founder to back new eatery
Noodles' founder to back new eatery
LONGMONT - Aaron Kennedy, the founder and former chief executive officer of Noodles & Co., is co-founding a new restaurant in Longmont.
Basil Flats at 1067 S. Hover Road will be a fast-casual restaurant and feature a northern Mediterranean coast cuisine with a wine bar and a regional microbrew selection. It is expected to open in mid- to late February.
Kennedy is co-founding the new restaurant with former Noodles Chief Operating Officer Joe Serafin, who developed the concept.
Company officials said more details about the new restaurant will be revealed closer to opening day.
Kennedy founded Noodles & Co. with a group of private investors in 1995. He helped grow the fast-causal noodle restaurant nationwide. He stepped down as chief executive officer in 2006 and as chairman of the board in 2008. Today, Noodles has 220 restaurants in 18 states.
As reported in the Boulder County Business Report 1/12/2010